E-liquids and pods
An open system device gives a customisable vaping experience, and the e-liquid market in the UK is now at peak demand. The most frequent type of e-cigarette device remains a refillable tank system, with 50 per...
Imperial Tobacco
Ad watchdog upholds Imperial Tobacco complaint against Elfbar
The Advertising Standards Authority (ASA) has on Wednesday upheld a complaint against Elfbar, which became the eighth vape brand to receive the rap from the advertising regulator in November. Complaints against Elfbar involved a poster and...
Upstart vape makers ‘vying’ for NHS licence while big tobacco compa...
Upstart vape makers are “vying to get their products prescribed on the NHS” while big tobacco companies seems to be in wait-and-watch mode for now, stated a recent report as the UK is set to become...
Blu owner reveals striking losses as pandemic hits
Firm’s annual global results highlight challenge facing the industry Imperial Brands has revealed steep falls in its global sales of next generation products in its full-year results. In the first half of the year (ending 30...
Imperial Brands reveals UK trials of zoneX
A new nicotine brand from Imperial - zoneX - has been given its global debut in the UK in a series of trials, the company's global conference revealed last month. The nicotine pouches come in two...
ASA rejects complaint against blu campaign
The Advertising Standards Authority (ASA) has rejected a complaint against the summer marketing campaign run by blu, the vaping brand from Imperial Tobacco. The complaint alleged that three outdoor posters for blu encouraged non-smokers and non-nicotine users to...
