Supacell owner Multibrands launches new disposable vape
June 20, 2022
Consumer goods firm Multibrands International has launched a new disposable vape set to make a real dent in the market.
The Bradford-based company, manufacturer of the famous long-life Supacell battery range, has made a major breakthrough in vape technology with its new Tech-Bar vape range.
Using its Supacell Cobalt Technology, Multibrands’ researchers struck gold with a 600 Puff disposable vape which promises the 600th puff to be as strong as the first – at a very low cost to retailers.
“We’re very excited by the Tech-Bar offer. We did a huge amount of research into learning what vapers like and dislike, and Tech-Bar is a direct result of that,” said Imran Hussain, Multibrands chief executive.
“We learned that many disposable vape users are disappointed when a vape loses power in the last stages of the vape experience. So we engineered Tech-Bar so it keeps on giving right until the last puff.”
Hussain says that it’s not just the added battery life that promises to keep punters returning to Tech-Bar stockists in shops and forecourts up and down the country.
“Tech-Bar is available with 25 flavours that will remain full and strong from the first hit to the last. Our product test research was mind-blowing. Respondents were crazy about how the flavour stayed juicy all the way to puff number 600,” he said.
Hussain says the added good news for retailers is the profitability of Tech-Bar. “It’s perfect. A retailer could sell a Tech-Bar disposable vape for £5.95 and make a decent profit,” he said.
In recent times, some disposable vape brands have struggled with issues such as piracy and dodgy imitations – but Tech-Bar has a built-in defence against any brand corruption.
Each Tech-Bar comes with its own individual QR Scan code so a user can immediately scan it with their phone and check it’s a bona-fide Tech-Bar.
Tech-Bar was launched across the UK in June 2022.
