PML launches closed pod vape system Veev One in UK

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has expanded its smoke-free product portfolio in the UK with the launch of Veev One.

As the latest innovation in PMI’s Veev e-vapor range, Veev One features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings, ensuring a consistent taste experience.

While not risk-free and containing nicotine, which is addictive, Veev One emits on average 99 per cent less harmful chemicals compared to cigarettes.

Since its launch less than a year ago, Veev One has emerges as the number one closed pod vape system in Italy and Czechia.

“We’re excited to introduce Veev One to the UK market at such a transformative time for the e-cigarette industry,” John Rennie, commercial director at PML, said. “The closed systems market has grown 35 per cent since January, with millions of adult smokers and nicotine users seeking new alternatives.

“As the UK market evolves, Veev One stands out as a premium, responsible, and recyclable, e-cigarette, with proven success across Europe.”

Differentiating itself from traditional devices, Veev One utilises a Compact Ceramic heating technology that delivers consistent taste and a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. With no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod, Veev One offers legal age users a hassle-free, reliable, and long-lasting vaping experience.

Veev One launches in the UK with a recycling programme, rewarding consumers for returning pods and devices for recycling and responsible disposal free of charge. Participants receive a £5 reward toward their next purchase from the IQOS online store.

Veev One’s packaging, device, and flavours are designed for adult smokers, avoiding elements that may have particular appeal to unintended audiences. Finished in polished aluminium and featuring sophisticated product design, Veev One is currently available in a range of 12 flavours spanning three distinct taste categories—Aromatic, Cooling & Crisp, and Warm.

Veev One joins PMI’s expanding portfolio of smoke-free products available in the UK, including the world’s leading tobacco heating device IQOS Iluma and the world’s number one nicotine pouch brand Zyn.