Innokin unveils Vape For The Planet campaign

Vape brand Innokin has launched a new campaign to raise awareness for environmentally responsible vaping.

As part of the Vape For The Planet campaign, the brand will make a direct contribution to ecological restoration efforts through its charity partner One Tree Planted, a global conservation organisation dedicated to protecting and preserving the natural world through reforestation efforts.

To kick off the campaign, Innokin will donate $2000 to One Tree Planted.

“This donation is something we aim to build on in the future and we invite other vaping brands to join us in making direct contributions to environmental causes,” the brand said.

Throughout the campaign, the brand will also hold a survey, collecting ideas on how we can reduce waste, while providing insight into the shifting demographics of vapers.

Everyone who participates in the Vape For The Planet survey will be entered into a grand prize draw, featuring a wide range of premium Innokin devices, which are built with sustainable vaping in mind.

The brand will also offer a discount on a wide range of its sustainable vaping devices on its online store, and will be giving away devices through the social media channels.