Impressive vape sales for AF Blakemore

AF Blakemore said its company owned store division Blakemore Retail accounts for an impressive 22 per cent of the top 500 stores and represents 25 per cent of the top 20 vape outlets in the UK.

As per the retail vape sales data for the 12 weeks ending on 23 April, Blakemore Retail has on average 241 per cent higher sales than their competitors.

“We are incredibly proud of our Vape offering at AF Blakemore. We have invested heavily in a proposition that combines responsible sourcing, stock management, investment in new ranges and high-impact gantries to create a truly exceptional experience for our customers,” Jo Wrate, head of trading, commented.

The business is also finalising plans for a 12 week trial for a pilot recycling scheme in partnership with Mitie Waste. The pilot is expected to run in 31 stores.

“As a responsible retailer it is essential we take action to ensure the right measures are in places to enable safe vape recycling. Our pilot scheme will seek to understand customer behaviour and take up rates with recycling data being provided by stores every 4 weeks,” Wrate said.