Imperial adds new flavours to blu bar range

Imperial has expanded its blu bar disposable vape range, launched at the end of 2022, with four new flavours.

The company said the new flavours will help retailers tap into seasonal sales this summer.

With Blueberry now the top-selling disposable vape flavour and Berry growing rapidly by 60 per cent month-on-month, Imperial has responded to this consumer demand by adding Blueberry Ice, Blueberry Sour Razz, Berry Mix and Grape Ice to the range.

The four new flavours join the existing blu bar variants, including Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice, bringing the total range up to 10 flavours.

“With increased demand for fruity flavours in disposables, we’re excited to be extending our popular blu bar range with four new flavours that directly respond to this trend,” Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I commented.

“With summer just around the corner, more adult consumers are likely to be out and about socialising in the coming months as the weather warms up, so we’d recommend that retailers stock up on these new tasty additions now to tap into the seasonal sales on offer this summer.”

The blu bar vape range comprises a collection of fully tested and compliant disposable and ready-to-use vape products which are available to buy now at an MRRP of £5.99 per device. Each blu bar contains 20mg/ml of nicotine in 2ml of e-liquid providing up to 600 puffs and features a LED indicator that lights up when in use, along with a compact pocket design for a convenient and satisfying vape experience.