Blu extends portfolio with new Starter Pack

Vaping brand blu has announced the launch of a new Starter Pack featuring Intense Liquidpods in its myblu portfolio.

Available in stores now, the new myblu Intense Starter Kit includes the popular pod-mod vape device and USB charger, along with 2 x Intense Liquidpods, at an RRP of £19.99.

The Intense Liquidpods within the kit include both Menthol and Golden Tobacco variants, two of blu’s best-selling e-liquid flavours.

The launch of the new pack comes in response to the growing demand from adult smokers who want to switch, said the brand.

“Our latest market insights show that adult smokers need to experience different flavours in order to really commit to vaping and make the switch a permanent lifestyle change. Adult smokers also want and expect a nicotine delivery that is more similar to that of a traditional cigarette, something which our Intense range looks to satisfy, thanks to the inclusion of nicsalts,” said Chris Street, head of trade marketing at blu UK.

Nicotine Salts (nicsalts) allow nicotine to be absorbed into the body faster than normal e-liquids, helping to replicate more closely the experience of smoking a traditional cigarette.

Street added: “We’ve carefully selected the flavours included within the new Intense Starter Kit to satisfy this growing demand for an intense nicotine delivery and desire for an extended repertoire of flavours. Menthol and Tobacco are two of our best-selling blu liquid flavours. Intense Menthol is also the No.1 selling SKU in the myblu portfolio.”