Video seeks to educate Yorkshire’s smokers on vape benefits

A new video by Yorkshire Cancer Research aims to demystify the vape category and encourage smokers to transition to e-cigarettes.

The video features analysis and advice from doctors, healthcare professionals and tobacco control experts such as Clive Bates. You can watch the full video below:

In the video, speakers criticise politicians, the media and some scientists for creating uncertainty and doubt around the proven benefits of switching from combustible tobacco to vape.

Describing the role the video will play in its efforts to cut smoking rates in its community, Yorkshire Cancer Research says: “This short investigative film tackles the myths and misconceptions surrounding vaping and provides smokers with the information needed to make an informed decision about using vape products.”